The White Flag is a symbol of clean sea, a motive for everyone to take care of the environment. It's focused on raising awareness about the protection of water resources, the environment and living organisms. It aims on improving on the present state of the global problem of pollution of the oceans, lakes and rivers.
The White Flag Programme is run by GUWAA.
First official GUWAA White Flag was given to Prince Albert ll Of Monaco as a symbol for clean seabed of Monaco on January 16th 2013.
First official GUWAA White Flag in Croatia was given to beach resort Solaris (Šibenik, Croatia) on July 18th 2013, in presence of Mrs Bianca Jagger, GUWAA Patron.